Kuban State University
Author list of organization
List of articles written by the authors of the organization
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ORIGIN AND MAKING OF BUSINESS ON KUBAN: CONDITIONS, PROBLEMS AND INSTRUMENTS OF DECISION
DescriptionEconomic analysis of historical facts and problems of origin, making of business on Kuban at the end of 19 in the beginning of 20 century was conducted in the article. Problems of small-scale business were shown up in the course of analysis. Experience of application of a range of instrumental sets of problems decision and creation of economic, social and entrepreneunial preconditions for their decision was considered. Experience of small-scale business development on one territory, but in different epochs, bears some historical identification.
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MODERN ASPECTS OF CUSTOMER RETENTION IN THE BANK
DescriptionThe article investigates the current issues management client base of commercial bank. Set objectives that are set when working with clients, the rationale for the development of client policy. We study the principle of segmentation as the basic principle is to develop the customer base and its market capitalization. The necessity of developing and implementing programs of bank loyalty. Identified gaps and proposed major activities, which should give special attention to improve customer retention policy