Kuban State University
Author list of organization
List of articles written by the authors of the organization
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Description
The article points to the fact that the structurization of the meso-environment has debatable character, and instruments of its investigating are not developed. Because of this reason the following hypothesis of a research is formulated: basis system approach which is connected with expert approach, with methods of processing of diverse qualitative information and transition to measurement of factors in metric system in items of information in bits determines objectivity of the analysis and increases of reliability of a research of the external environment of corporation. The offered model structure of the meso-environment contains: regional legislation, specifics of regional economy, regional community and human capital, regional resources, regional communication environment, features of regional commodity market and services, infrastructure of the regional market, development of small business, etc. Features of its investigating are considered. The method of MesoOT analysis of the regional environment is offered. Application of numerical score of factors and involvement of experts to its development during the analysis is proved. The need to develop of the scale for measuring of diverse regional factors in information units using the well-known intellectual system "Eidos-X ++" is discussed in this article. The version of the analysis of the regional environment (meso-environment) is developed and presented in matrix form of MesoOT analysis in the adapted structure of "researches" to features of the agrarian and industrial region
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Description
Currently, with the support of the Krasnodar region administration, the task of returning the Cossack way of life in the territory of Kuban is being solved. In these conditions, features of honor, dignity and business reputation of Cossacks of the Kuban Cossack army as objects of the civil protection legal relationship on their judicial protection from defamation, considered in the article, become very relevant. It is suggested in defamatory litigation to leave the stereotyped, based on the same for all understanding of these immaterial benefits, to take into account their characteristics for the different groups of population, including Cossacks of the Kuban Cossack army
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Description
The rapidly developing processes in global information development of our society have had a significant impact on education. Recently, in agricultural and other universities the amount of generated and processed pedagogical information has dramatically increased. Spontaneously and purposefully, electronic databases of educational information and educational portals have been created. All these works require a significant investment of time and effort of the teaching staff (PPP) of higher education institutions and a large number of technical experts in the field of information technology; they also require appropriate computer and communications equipment. All this is already an accomplished fact. On the other hand, the question arises about the degree of meaningfulness and expediency of certain aspects of this process in the form in which it is actually carried out, and evaluation of its impact on the mission of the University in General: "Training high-quality professionals", in particular for the regional agro-industrial complex (AIC). Apparently, now this process develops spontaneously, and no one has planned it, considering on the one hand, the costs of various kinds on its implementation and on the other hand - ensuring its effectiveness in achieving the objectives and getting the intended desired results both in physical and valuable forms. The meaning and justification of this process can give only a substantial positive impact on improving the quality of education, and only when it has adequate and reasonable cost. For a reasoned response to these questions, the authors propose to apply the theory of reflexive management active objects, automated system-cognitive analysis (ASC-analysis), functional cost analysis (FCA) and the method of "Direct costing". A foundation for solving the problem: this is a great experience in teaching and research activities, a successful experience of the application of ASC-analysis and the FSA for personnel management; a software tool of ASC-analysis which is an intellectual system called "Eidos" (full open free access)
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Description
This article proposes an approach to teaching mathematics in high school, based on the application of application software packages, which is especially relevant in connection with attempts to transition in the upper grades to profile education, when the student chooses the direction of more in-depth study of subjects, based on his own inclinations. The substantiation of necessity of development of methodical positions and recommendations on use of packets of applied programs on lessons of mathematics in the senior classes of high school is given. The analysis of existing packages of applied programs for teaching mathematics in high school is carried out. During the research, packages used for solving mathematical problems are considered: MS ESCEL, STATISTICA, MATCAD. Known packages of applied programs are classified according to groups of applications in mathematics lessons. Approaches to the use of application packages in math lessons during the pedagogical experiment have been tested. The pedagogical experiment was conducted on the basis of the State Budget Professional Educational Institution of the Krasnodar Territory "Beloglinsky Agrarian Technical Technical School". The analysis of the results of approbation is carried out and recommendations are made on the application of application software packages in mathematics lessons in secondary schools
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SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
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SPECIAL CASES OF INVERSE MATRICES
01.00.00 Physical-mathematical sciences
DescriptionThe inverse matrix for the square matrix A of order n with coefficients of some field exists, as it is known then and only then, when its determinant is not equal to zero. If the matrix A has a certain type (certain structure), then an inverse matrix A-1 should not have exactly the same structure. Therefore, it is interesting to describe such square matrices A, which have an inverse matrix A-1, having the same structure as the matrix A, under certain conditions. For example, a subdiagonal matrix with nonzero elements on the main diagonal has an inverse matrix over a field of characteristic zero, having also the form of subdiagonal matrix. Similarly, an inverse matrix towards symmetrical or skew-symmetric matrix is also symmetric or skew-symmetric accordingly. Also, the matrix inverse to non-degenerate (nonsingular) circulant will be a circulant itself, and finally, the matrix inverse to nonsingular quasdiagonal matrix D will be quasdiagonal itself, and will have the same partitioned structure as D. Thus, there is a problem of determining these types of nonsingular matrices that have an inverse matrix of the same type as a given matrix. In line with this problem in the present study it is determined such type of matrices for which an inverse matrix has the same type, at that the conditions are identified in explicit form, ensuring the nonsingularity of the matrix. The matrices of three orders are shown in detail. These results allow determining the characteristics of fields over which there are inverse matrices of the considered types
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Description
We have presented information about species diversity of the coastal zoobenthos in some of Karasun lakes, Krasnodar. We have shown methodology information and reported the research area. We have made a taxonomic analysis. The biomass and the quantity of the main zoobenthos groups were calculated. Based on the two main fodder objects - Olygochaeta and Chironomidae and the P/B coefficient, there was calculated zoobenthos production of the studied lakes. The potential fish capacity was defined
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Description
The main factors of success of the modern organization, which are defined in this article - information, knowledge, competent personnel. The signs of classification of information streams in the organization are selected. It is proved that information which is available in turnover of the organization is important for effective activity of the organization, realization of its purposes and tasks. Administrative process is impossible without reliable and objective information, as information is a basis of the solution of all administrative tasks. Requirements to administrative information are defined. The main interrelations of use of knowledge in the organization on the foundation of basic competences are established. Work with innovations in a personnel management system is described. The role of personnel in creation of the competitive organization is investigated. Innovative platforms are determined by an effective way of increase in activity of personnel. The innovative control system of personnel from the point of view of introduction of innovations in activity of personnel is a main purpose of such system. The innovative system promotes providing the organizations by personnel, which constantly generate the ideas for the benefit of firm, effective use of their intellectual capital, professional and social development of personnel for the benefit of workers, the organizations and societies. The effective combination of useful information, innovative knowledge and competent, innovative personnel in the organization will allow it to raise the level in the market, to increase the competitiveness and to increase the income
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EVALUATION OF TOURISTIC ATTRACTIVENESS OF THE BLACK SEA BEACHES OF THE KRASNODAR REGION
DescriptionThe methodology of evaluation of touristic attractiveness of the Black sea coast of the Krasnodar area is presented in this article. This method is based on ranked assessment using statistical analysis
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THE REALIZATION OF GALOIS GROUPS BY TRINOMIALS OVER THE FIELD OF RATIONAL NUMBERS Q
01.00.00 Physical-mathematical sciences
DescriptionIt is known that not every finite group can be realized over the field of rational numbers as a Galois group of some binomial. In this connection, a more general question arises: suppose that there is given a finite transitive subgroup G of the symmetric group S on n symbols; Can this group G be realized as a Galois group of some trinomial of degree n over the field of rational numbers? In this paper we prove that every transitive subgroup of the group S can be realized in the form of the Galois group of a certain trinomial of the degree n, for the values n = 2, 3, 4. For n = 5 , 6 we give examples that realize concrete Galois groups. In the case n = 7, all the transitive subgroups of the group S are realized, except possibly one group of the isomorphic dihedral group D. Further calculations will be directed to the realization of specific Galois groups for n = 8, 9 ..., however, the number of transitive subgroups of the group S for n = 8, 9 ... grows very fast, so the larger the value of n, the more difficult it is to realize not just everything but the specific subgroup of the group S in the form of a trinomial over Q