Kuban State University
Author list of organization
List of articles written by the authors of the organization
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ASSESSMENT OF THE PROBABILITY OF BANKRUPTCY OF AN AGRO-INDUSTRIAL COMPLEX COMPANY
DescriptionThe article presents the practice of application and the analysis of the results of using domestic and foreign techniques of an assessment of probability of bankruptcy at the company of agro-industrial complex
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THE REFLECTION OF GENDER IDENTITY IN AUTOBIOGRAPHIES OF MEN AND WOMEN
19.00.00 Psychological sciences
DescriptionThis article presents an empirical research of gender identity of men and women reflected in autobiographical texts. Personality is viewed by the author through the interaction in different existential spaces. This interaction happens under the influence of significant people. Self-attitude and attitudes towards the surrounding world are reflected in a person’s autobiographical memories. Autobiography is considered in the given article as one of the mechanisms of establishing personal identity. Gender identity is seen through contents of memories of attitudes towards parents, towards members of the opposite sex and towards other characters in the person’s autobiography. Such areas of gender identity as attitudes towards parents and their image in memories, as well as attitudes towards members of the opposite sex and self-attitude as being the member of the definite sex, are dealt with. The article describes and analyzes the text evaluation criteria, which are related to gender identity, such as character frequency in the text of autobiography, comprehensiveness and complexity of character description, character role in the described events, and type of the author’s attitudes towards other characters. Based on the interpretation of the results, the structural and content properties of autobiographical texts of men and women are specified; the peculiarities of the respondents’ attitudes towards the members of different sexes are analyzed; the possible mechanisms of establishing gender identity of men and women are described. The author has found the row of peculiarities reflecting the mechanisms of a person’s gender identity
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OPEN NETWORK OF FORMAL CORPORATIVE KNOWLEDGE: A CONCEPTUAL MODEL
DescriptionWithin emerging knowledge economy, the current issue is efficient use and reproduction of knowledge in socio-economic systems. One of the promising approaches to the creation of working knowledge management system is based on the open ontological knowledge network. The knowledge network is the model of the process of knowledge sharing, implemented in the virtual space, which inherits the advantages of this process and removes some of its shortcomings. Ontology is a basic component of the conceptual model of the knowledge network; it describes a system of knowledge and defines the structure of data storage in the network. The hierarchy of ontologies involves three levels: metaontology, basic and subject-specific ontology. The ontology use solves two tasks: providing a tool for semantic markup of information resources and disclosing the structure of the information storage for the user. The second task is especially important to ensure an efficient search in large data arrays. The technology of construction of open network includes a set of principles and tools for filling and updating of the domain ontology, fast semantic markup and retrieval of information resources taking into account their semantic links
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FROM OUTSOURCING TO THE FORMATION OF A NETWORK CORPORATIONS OF THE KNOWLEDGE ECONOMY
DescriptionThis article deals with the analyze of outsourcing and its multi-dimensional transformation into network conglomerate, where their capitals "adapt" to each other to form a harmonious configuration of physical and intangible capital (kapitalograms).The development of modern business and appearance of new economic relations change fundamentally the form and content of outsourcing. This type of integration of economic relations resets the old form and gets new content, which is more consistent with the network form a corporation. The network form of association of the most valuable human, intangible and financial capital is a logical completion of development of outsourcing and supports the highest form of integration of economic entities. Network approach to fully implements the co-operative approach to corporate activities of the knowledge economy and provides concentration of physical and intangible capitals in a single network as kapitalograms adequate to network development strategy
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Description
The urgency of the problem of improving the economic education of students is justified, there are considered features of its resolution in informatics training in the higher school. The relevance of research on improving the economic education of students is due to a number of factors: the need for the development of small and medium-sized businesses in Russia; The need to ensure the competitiveness of graduates; The need to prevent the numerous financial problems that arise in young people due to their economic illiteracy, etc. In the global plan, the work to improve the economic education of students is called upon to contribute to the formation of a national philosophy of "self-reliance". In many countries of the world such work in educational institutions is carried out both as independent subjects, and within the framework of existing subjects studied in educational institutions. It is asserted that the information education of high school students can and should make a definite contribution to the realization of each of the social functions of economic consciousness: enlightened, developing, educational, organizing, aesthetic and prognostic. It is substantiated that with information preparation it is most expedient to form one of such functions - prognostic. It is worthwhile to solve this problem based on the methodology of role information modeling
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Description
Currently, with the support of the Krasnodar region administration, the task of returning the Cossack way of life in the territory of Kuban is being solved. In these conditions, features of honor, dignity and business reputation of Cossacks of the Kuban Cossack army as objects of the civil protection legal relationship on their judicial protection from defamation, considered in the article, become very relevant. It is suggested in defamatory litigation to leave the stereotyped, based on the same for all understanding of these immaterial benefits, to take into account their characteristics for the different groups of population, including Cossacks of the Kuban Cossack army
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FEATURES OF A MARKETING USE IN ACTIVITIES OF A MODERN AGRICULTURAL COMPANY
DescriptionIt is proposed the applying of the effective marketing mechanisms of modern domestic agricultural enterprises to improve their competitiveness in national and international markets. The article analyzes the features of the implementation of marketing objectives and organization of marketing management at enterprises of agrarian sector
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FEATURES OF USING THE VIRAL MARKETING IN DEVELOPMENT OF MARKET ACTIVITY OF MODERN COMPANIES
DescriptionThe timeliness and appropriateness of the introduction and use of viral marketing in business of aiming for success enterprises on the modern market have been proved. The forms and special characteristic of viral marketing have been research. The recommendations for the use of viral marketing techniques in the marketing strategy of the company, alone or in conjunction with conventional tools of marketing communications have been given. Specific proposals to improve the system of monitoring the effectiveness of marketing communications activities of the enterprise have been made
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PERSONALITY TRAITS OF WOMEN RAISING CHILDREN IN SINGLE PARENT FAMILIES
19.00.00 Psychological sciences
DescriptionThe present study explores personality traits of modern women raising children in two-parent and single-parent families, and specific aspects of their interaction with the children. The comparative analysis of family values, gender-related particularities and the level of subjective control of the mothers’ personality have been given. The differences in personal characteristics of mothers in the two groups of women under study have been determined. Mothers raising children in single-parent families are characterized by such family values as social activity, attractive appearance and the upbringing of children, whereas mothers in twoparent families turned out to rank the values of children upbringing and psychotherapeutic character of communication as most important. As compared to women in two-parent families, women in singleparent families demonstrate more often masculine and less feminine qualities. The specific aspects of interaction with children have been defined in relation to mothers in the groups under study. The interrelationship between the personal qualities of mothers and the nature of their interaction with children has been analyzed. Positive and negative aspects of the impact of personal qualities of the mothers on the stylistic peculiarities of their interaction with children
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PECULIARITIES OF GROWING NOMINALLY PURE AND NEODYMIUM DOPED STRONTIUM TUNGSTATE SINGLE CRYSTALS
01.00.00 Physical-mathematical sciences
DescriptionThe Nd3+ doped and nominally pure SrWO4 single crystals have been grown by modified Czochralski method. The nature of thermo physical behavior of the growth system with an additional afterheater for crystals with different light transmission was shown. The distribution of Nd3+ ions along the obtained crystals was investigated, the effective distribution coefficient was equal to 0.71