Kuban State Technological University
Author list of organization
List of articles written by the authors of the organization
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MEANS OF EXPRESSION OF DISAGREEMENT AND ITS SEMANTICAL AND SYNTACTICAL IMPORTANCE
10.00.00 Philological sciences
DescriptionThis article is devoted to communicative and pragmatical importance of the speech act of disagreement and means of its expression. Importance of communication increases in the modern world because of improvement of informational technologies and expansion of borders of communicative space. Therefore, the research of features of communication ceased to have applied character and got to the area of studying of many sciences and linguistics. Research of expression of semantic category of disagreement is actual for modern linguistics and is because the integrated approach to the analysis of essence of concept of disagreement for the purpose of its adequate description of system and functional properties is necessary. The dialogical unities containing reciprocal remarks of disagreement are the object of the research. The object of the research is the features of disagreement, which are shown at the lexical and grammatical levels of any language and in some spheres of communication. The purpose of this work is to express the act of disagreement from the point of view of semantical and syntactical importance, to consider basic lexical means, both verbally and nonverbally. However, it is noted, that the problem of use of nonverbal means for expression of disagreement demands special studying
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MANAGEMENT OF CHOCOLATE MASS STRUCTURE CREATION
DescriptionIn the article the processes of chocolate masses, which are determined by the kinetics of the interaction of the dispersed phase through the layer of the dispersion medium, i.e., determined by surface phenomena at the interface, were examined. The results of the study of surface-active properties of sunflower activated phospholipids and dietary supplements "Vitol", which were performed on the model of structured systems. A theoretical and experimental study of the development of practical recommendations for the use of surface-active substances in the production of chocolate masses is given. The ability of dietary supplements "Vitol" and PAF to control the properties of structured disperse systems, which include chocolate mass, was found out. It is shown that the input of sunflower activated phospholipid and dietary supplements "Vitol" to chocolate masses in certain quantities leads to a significant change in the nature of the deformation behavior of chocolate masses. The behavior of thin layers of cocoa butter, PAF and BAA "Vitol" on various liquid surfaces was introduced. The study was carried out by monolayers. The obtained results showed that increasing the pH of the substrate a surface pressure increases, and the film stretches and tends to spread. It has been shown that the injection of surfactant to cocoa butter film facilitates the spreading of water on cocoa butter. It is found that PAF and especially BAA "Vitol" pose the greatest surface pressure, and the most stable and dense layers comparing to other surfactants. Study of the properties of thin layers of cocoa butter and BAA "Vitol" liquid surfaces showed that dietary supplements "Vitol" significantly increases the ability to spread cocoa butter films on the surface of the water
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ROLE OF PUMPKIN FLOUR IN FORMATION OF QUALITY OF WAFERS
06.00.00 Agricultural sciences
DescriptionTo study the effect of pumpkin flour on the physical and chemical parameters of semi-finished and finished products, 10, 15, 20 % of the weight of wheat flour in the dough was incorporated to the dough mass. As a result of the research and the analysis of wafers with different PF dosages, the dosage of 15 % pumpkin seed flour from the wheat flour mass in the dough was accepted as the optimum one. After selecting the optimum dosage, the experiment on identifying the dependence of dough viscosity on the shear rate was carried out. The samples were taken without adding PF into dough and with adding PF for 15% from the weight of the flour in the dough. The results showed that the viscosity of the control dough sample was higher than that with 15% of flour from pumpkin seeds. This is due to the general decrease of the amount of swellable proteins in the dough due to the incorporation of PF. Thus, we can conclude that the introduction of the investigated additive into the wafer dough does not obstruct dosing the semifinished product into the wafer moulds. The analysis of the obtained data as a result of the research work has shown that incorporating pumpkin seeds flour into the recipe of wafers is expedient both in terms of enriching the product with proteins, fats and biologically active substances and in terms of improving the process in the production
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PRINCIPLES OF REGIONAL COMPONENT USE AT ENGLISH LANGUAGE CLASSES IN NON- LINGUISTIC UNIVERSITIES
10.00.00 Philological sciences
DescriptionThis article is dedicated to the necessity of the local material use at English language classes in nonlinguistic universities, which is caused by Kuban development in the frame of the Russian Federation and on the international level. For the proper realization of the Kuban component, some methodical principles are recommended which define the contents of this material at English classes in non-linguistic universities and facilitate its correct realization in class. General didactic and special principles in connection with Kuban realties are shown and they make the process of regional material studies effective and methodically correct, define its contents in accordance with the program demands to English in non-linguistic universities
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Description
Innovative tools of intercompany and strategic planning are designed to form interconnected tasks structural units of industrial enterprises and complexes in the sought after amount based on the cost of production of interdependent. Intercompany planning has no tools based on chain planning with cyclic calculations. Allocation of factors affecting business performance is a mandatory procedure in the development of innovative tools and intercompany strategic planning in industrial plants and complexes. Factors determining the efficiency of intercompany and strategic planning at industrial enterprises and complexes require detailed classification. The article examines the factors that determine the effectiveness of intercompany and strategic planning. The classification of factors, that are offered, which can form a conceptual framework of business development strategy for a long period of time, based on the use of interrelated production plans for the following criteria: conceptual, stabilization and functional. The developed classification of factors, which determines the efficiency of intercompany and strategic planning, allows us to: generate the concept of strategic business development; establish the optimum parameters of the structure and volume of internal and external supply, to determine the required size of lending and investment; achieve stabilization of interests of the economy and the level of investment attractiveness of the business, etc. Based on it, becomes possible to develop a methodology and logical approach to the formation of innovative tools intercompany and strategic planning at industrial enterprises (complexes)
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Description
The article analyzes intellectual methods of image comparison. We give a brief description of existing methods: metric, topological and stochastic designed to solve this problem, indicating their advantages and disadvantages. This method is based on comparing of images by means of separation of the given domain into segments and calculation of pixels having certain optical density. The illustration example is presented. A computer program was created to use this method. The value of the segment is given by the operator with following limits: more than 3 single pixels and less than half of chosen square of image. The program makes up a segmental matrix of the image, which is compared in some interval of time to the current matrix. This method is used for interval monitoring of objects from the same point of observation
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PRINCIPLE OF BINARISM IN DEVELOPING PHILOSOPHICAL CONCEPTIONS AND SCIENTIFIC THEORIES
DescriptionThe aim of the article is to demonstrate binarism as a method of theoretical perception. First of all, the authors define the initial concept of binarism as a principle of differentiating binary oppositions which came from philology into other sciences. Then, they stipulate the application conditions of binarism as a methodological principle, namely, both members of the opposition are stipulated, however, reasoning should not contain such logical mistakes as ‘defining through negation’ and ‘range of evidence’. Subsequently, logic of description is connected with stipulation of the ‘life’ concept, first, philosophically, then, using propositions of some natural sciences, namely, biological and, further on, physical and astrophysical definitions. Every time the authors use binary principle in describing these propositions. So, every time it becomes evident that if death can be defined as absence of life, the concept of life requires another approach, based on positive statements, which is also hard to do as it leads the researchers to the limit ‘nothing’ – ‘everything’; ‘not being’ – ‘being’. The results of the article have double nature. As the aim of the investigation was to demonstrate application features of the definite methodological principle, representation of the material may be considered as the aim achievement. In addition, in the concluding part the authors draw a line, formulating theoretical propositions, which concern both natural science and philosophical argumentation
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COMPLEX ANALYSIS OF SOCIAL WELLBEING OF THE INHABITANTS OF SOCHI IN THE POST-OLYMPIC PERIOD
22.00.00 Sociological sciences
DescriptionThe article is devoted to social wellbeing as an integral indicator of the socio-psychological state of the individual, social groups and society as a whole. Various methodological approaches to the definition of this category were examined. The article presents the results of the sociological research carried out by the authors devoted to the study of social well-being of the residents of Sochi in the post-Olympic period. Based on the analysis of empirical data, the following indicators are certain: satisfaction of residents with their financial situation, living conditions and health status; the level of optimism in the context of personal and social life in the short time perspective, the degree of conflict in the city between different social groups and trust of habitants to the Central, regional and local authorities. The main problems of Sochi and possible ways of their solution, according to opinion of local residents are presented. The article studies the opinion of citizens to such nationwide processes as the annexation of the Crimea to Russia and the imposition of sanctions against our country, as well as retaliatory sanctions of the Russian Federation. Special attention in the survey is devoted to the attitude of local people to the Olympics in their city and the use of Olympic legacy, as well as the preparation and holding of football World Cup in 2018
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THE FEATURES OF TRAINING WITH ADVANCED STUDY OF FOREIGN LANGUAGES FOR INDUSTRIAL JOINT COMPANIES
DescriptionThis article deals with the problems of system development of professional education and enhanced training in foreign languages for the Russian-German (Swiss, French) joint venture companies. We have shown new perspectives and possibilities improving work efficiency in staff training in relation with the new Russian Federation Federal Law of Education, creation basic universities departments in enterprises, ligitation new network forms for the implementation of network programs. We have also presented some measures to improve the quality of education, to attract highly qualified specialists of enterprises, the use of their scientific and technical base, ties companies with leading foreign organizations, the use of new educational technologies, assessment of professional competence of students in educational programs. At present the main role is played by foreign language, possession of which at this stage is an essential attribute of a successful specialist. The article has an analysis of existing methods and training courses in foreign languages and proposes a system of training of foreign language on the basis of educational industrial cluster which allows using not only the faculty of universities and training facilities, but the full potential of joint ventures, including foreign training. The proposed system involves learning a foreign language training in the following courses: general business, specialized business, intensive English, business training and other. The substantive content of special courses focused on professional activities with the use of interactive teaching methods, such as role-playing, methods for solving situational problems, methods of design activity that contributes to the development of skills to analyze, compare facts and events, to learn independently, to work in teams, to express and defend their point of view
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10.00.00 Philological sciences
DescriptionThe article describes the characteristic features of British political discourse, its historical development and the formation and characteristics of the British sense of humor. We noted that political humor reflects the mood and attitude of trends in politics. Political discourse has been viewed as socially-oriented communication, which is in the nature of persuasive and compelling communication, dominated by the imperative type of speech, which, in turn, creates preconditions for the implementation of the comic. We have defined defamatory, socially critical, and harmonizing functions. Special attention is paid to the role of the addressee, as the factor, which determines the political communication's aim. We have observed that British politicians use humor carefully so as not to provoke their opponents and dissenters in mocking their use of humor or turning their statements against themselves. The article contains the analysis of illustrative material consisting of quotations of the British political and public figures. English humor can be studied from the point of view of transformational grammar, in which case the jokes are divided into prosaic and poetic ones. Prosaic jokes are based on social and cultural situations, human interactions. Poetical jokes are based on grammatical forms and their irregular usage